Methodical positions of according of economic potential of the enterprise and its divisions this is a theme of this article. In article the concept of economic potential, its structure are considered. Techniques of an economic estimation of personnel, industrial and investment potentials are were developed. Calculation of diskont economic estimation of personnel, industrial and investment potential; sizes of the involved human capital; calculation of norm of the income on the involved capital; a mid-annual economic estimation of personnel and industrial potentials are offered.
The forms of the accounting reporting used at definition of parameters of an economic estimation of industrial and investment potentials are were determined.
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