This research is about the strategy of developing training programs in an effort to improve employee motivation and performance. This study examines how a company manages human resources to continue to grow and develop by implementing appropriate training program strategies. With a qualitative research approach, it is expected to be able to reveal data in accordance with the perspective of the perpetrator. The results of this study show that the training program at PT Tiga Serangkai Surakarta has been running effectively, the training programs implemented have been able to increase the motivation and performance of middle up employees. This is also evidenced by the increase in sales. The effective management of human capital in this company also shows that this company has competitiveness amid the publishing and printing industry business, especially in Indonesia. The strategy developed by PT Tiga Serangkai in the training of middle up employees is knowledge management. As a company engaged in the business economy of PT Tiga Serangkai's knowledge, it is required to have skilled human capital and be responsive to the development of science and technology. The right training program in accordance with industry character is key, as a company engaged in the publishing and printing industry, the company optimizes training programs such as research and development (R & D), product design, process design, logistics, marketing, and financial system management. The training program is planned bottom up according to the needs of each department, and is top down for programs that are considered important and immediately implemented to spur the growth of the compan
