A general dynamic wetting model is presented in which surface and gravitational driving energies are balanced against energy lost through bulk viscous dissipation. Behavior is described in terms only of independently measurable quantities, with no adjustable parameters. Additionally, the model can be expressed so as to predict liquid viscosity as a function of dynamic wetting behavior. Application of the model to a lead-silicate liquid on a gold substrate demonstrate excellent agreement of the model with experiment. The general framework of the model is especially amenable to the incorporation of other physico-chemical processes which may impact dynamic wetting phenomena. Examples are given which extend the model to specific cases where substrate roughness and/or substrate dissolution are important. Additionally, the dynamic wetting model is extended to porous substrates, accounting for the effects of composite interface formation and depletion of the liquid via capillary flow
