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research
The multidimensionality of fit from a cause-related marketing perspective
Authors
David Bednall
Harmen Oppewal
Allison Ringer
Publication date
1 January 2008
Publisher
University of British Columbia
Abstract
Abstract is not available.
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Deakin Research Online
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oai:dro.deakin.edu.au:DU:30019...
Last time updated on 22/08/2013