Don\u27t rain on my parade : barriers to ecological tourism

Abstract

This research investigates the perceived risks and perceptions of visitor experiences associated with visitation to an ecological tourist destination. The research identified a significant consumption barrier which appeared to impact significantly and reflect juxtapositions with regard to tourists&rsquo; perceived (reflective) and lived (responsive) experiences with the tourist attraction. The conflicting reports of the &ldquo;over-commercialisation&rdquo; of the attraction and the enjoyment of the natural experience recorded at varying recollection periods, provided valuable insight into tourist consumption barriers to the establishment of relational bonds between tourists and ecological tourist attractions.<br /