Designing educational tasks for success in industry: a reflection on the evolution of business communication studies in tertiary education

Abstract

This paper is the result of a &quot;Rip Van Winkle&quot; experience I had concerning the teaching of Business Communication. The paper focuses on the remarkable expansion in the curriculum of the traditional &quot;Business Communication&quot; or &quot;Business Writing&quot; course offered by many tertiary institutions around the world. Based on 25 years of personal observation and experience in a number of educational settings, the paper will trace the increasing sophistication and complexity of the study of business communication from one that covered little more than lessons in the design of hardcopy memos, letters, and reports to one that now covers a broad spectrum of topics such as &quot;emotional intelligence,&quot; &quot;intercultural communication,&quot; &quot;effective public speaking,&quot; as well as the effects of purpose and audience on the design of a wide variety of business communications.An example of an effective task that involves a number of on the job activities is provided in the form of a ready to use assignment that is applicable in a number of contexts.<br /