Environmental factors and product adaptation in Middle Eastern markets : the experience of Australian companies

Abstract

This paper examines the impact that environmental factors have on the decision of Australian companies to adapt products for Middle Eastern markets. It&nbsp; concludes that of all product aspects, labeling requires the greatest amount of adaptation and that socio-cultural factors have the greatest influence on overall product adaptation. Furthermore, environmental factors impact on product&nbsp;&nbsp; adaptation in different ways, reflected in the adaptation of different aspects of the overall product.<br /