Electronic Support is one of the key elements in electronic warfare where the main interest is to detect and classify emitted radar signals. Quadratic time-frequency distribution (TFD) is often used to represent this type of signal due to its high resolution representation in time and frequency. However, it is greatly affected by the cross-terms which cause inaccurate signal interpretation. The purpose of this study is to design a cross-term suppression technique for a non-cooperative environment where the exact signal characteristics are unknown. A new adaptive directional ambiguity function Wigner-Ville distribution (ADAF-WVD) is developed to adaptively estimate the kernel parameters based on the ambiguity properties of a signal. Two adaptive procedures, which are the Doppler-lag block searching and the ambiguity domain energy concentration estimation are developed to separate the auto-term from the cross-term in the ambiguity domain. ADAF-WVD measures the energy level of the signal in the ambiguity domain to distinguish between the auto-terms and cross-terms. Four radar signal types are used to verify the accuracy of the time-frequency representation (TFR): simple pulse, Costas coded, pulsed linear frequency modulation and continuous wave linear frequency modulation. Accurate TFRs are produced for most of the signal as low as at signal-to-noise ratio (SNR) of -1 dB. The performance of instantaneous frequency estimation is verified using Monte Carlo simulation. Both approaches are proven to be efficient estimators as they meet the requirements of the Cramer-Rao Lower Bound at SNR > 6 dB. The computational complexity of ADAFWVD is four times lower than the adaptive smooth window cross Wigner-Ville distribution. Thus, it has been demonstrated that the developed TFD is an efficient solution for the analysis of radar signals