We generalize the standard model of particle physics such it displays global
scale invariance. The gravitational action is also suitably modified such that
it respects this symmetry. This model is interesting since the cosmological
constant term is absent in the action. We find that the scale symmetry is
broken by the recently introduced cosmological symmetry breaking mechanism.
This simultaneously generates all the dimensionful parameters such as the
Newton's gravitational constant, the particle masses and the vacuum or dark
energy. We find that in its simplest version the model predicts the Higgs mass
to be very small, which is ruled out experimentally. We further generalize the
model such that it displays local scale invariance. In this case the Higgs
particle disappears from the particle spectrum and instead we find a very
massive vector boson. Hence the model gives a consistent description of
particle physics phenomenology as well as fits the cosmological dark energy.Comment: 12 pages, no figure