We consider an effective theory (ET) approach to flavour-violating processes
beyond the Standard Model (SM), where the breaking of flavour symmetry is
described by spurion fields whose low-energy vacuum expectation values are
identified with the SM Yukawa couplings. Insisting on canonical mass dimensions
for the spurion fields, the large top-quark Yukawa coupling also implies a
large expectation value for the associated spurion, which breaks part of the
flavour symmetry already at the UV scale Lambda of the ET. Below that scale,
flavour symmetry in the ET is represented in a non-linear way by introducing
Goldstone modes for the partly broken flavour symmetry and spurion fields
transforming under the residual symmetry. As a result, the dominance of certain
flavour structures in rare quark decays can be understood in terms of the
1/Lambda expansion in the ET. We also discuss the generalization to
2-Higgs-doublet models with large tan(beta).Comment: 4 pages, no figures, uses revtex