Josip Juraj Strossmayer University of Osijek. Faculty of agriculture. DEPARTMENT FOR AGROECONOMICS.
Abstract
Autohtoni proizvodi su oni proizvodi koji konkuriraju svojom kvalitetom i posebnošću ostalim proizvodima
na globalnom tržištu zbog svojih tehnoloških, prehrambenih te organoleptičkih posebnosti. Izuzetno su važni
za održivi ruralni razvoj, očuvanje tradicije i identiteta pojedinog kraja. Republika Hrvatska, u svojim
autohtonim proizvodima, često kao temeljne sastojke koristi meso ili sir od također autohtonih pasmina koje
su zaštićene. Autohtoni poljoprivredni i prehrambeni proizvodi štite se oznakom izvornosti, oznakom
tradicionalnog ugleda ili oznakom zemljopisnog podrijetla na prijelaznoj, nacionalnoj razini i razini Europske
unije. Budući da su upravo ovakvi proizvodi temelj budući razvoj ruralnog područja kao i cjelokupne
poljoprivredne djelatnosti, potrebno je raditi na poticanju svijesti potrošača i upoznavanju s pojmom
„autohtoni proizvodi“.Autochthonous products are those products that with their quality and uniqueness compete with other
products on the global market. They are competetive on the global market because of their tehnological, food
and organoleptic specificities. Indigenous products are extremely important for sustainable rural
development, the preservation of tradition and indentity of a particular place. Republic of Croatia, in its
indigenous products, often uses meat or cheese that also come from protected indigenous breeds. Agricultural
and food indigenous products are protected with designation of origin, than with traditional reputation or with
geographical origin of the transition and national and European Union level. Because these indigenous
products represent foundation for future development of rural areas as well as all agricultural activities, it is
necessary to make the efforts to promote consumer awareness and familiarization with the concept of
indigenous products