Dental Tourism marketing in Istrian County

Abstract

U posljednje vrijeme, dentalno - turistička ponuda u turizmu postala je sve češći primarni faktor dolaska u neku destinaciju. Odnos cijene i kvalitete dentalnih usluga u Istarskoj županiji posljednjih deset godina sve više privlači korisnike iz emitivnih zemalja poput Italije, Slovenije i Njemačke. Uštede za korisnike su više no zadovoljavajuće, jer za određene dentalne usluge ušteda se penje do 75 %. Ulaganje u razvoj dentalnog turizma postaje sve isplativije te se sve više poliklinika te ordinacija okreće takvom vidu prodaje svojih usluga. Zdravlje postaje važan čimbenik razvoja suvremenog turizma ali isto tako i generator samih ekonomskih vrijednosti u turizmu. Kombinacija različitih čimbenika - visok trošak zdravstvene skrbi van sustava javnog zdravstva u zemljama razvijenog Zapada, izostanak mogućnosti korištenja određenih medicinskih usluga van sustava javnog zdravstva i/ili obvezatnih/komercijalnih sustava osiguranja, lakoća i sve niže cijene međunarodnih putovanja, brži razvitak medicinske tehnologije i standarda skrbi u pojedinim zemljama, doveli su do rasta popularnosti ovakvih putovanja. Dentalni turizam prvi je počeo s razvojem kroz zdravstveni turizam i dogurao je do pojma najrazvijenijeg oblika turizma. Potražnja za dentalnim turizmom u Istarskoj županiji raste iz godine u godinu. Smatra se da će dentalno - turistički proizvod i usluga u kratko vrijeme postati glavni razlog odabira destinacije. Za dentalni turizam se s lakoćom može reći da je budućnost zdravstvenog turizma u Hrvatskoj s obzirnom da je to najtraženija usluga u zdravstvenom turizmu. Dentalni turizam stoga treba tretirati kao prioritet razvoja u sektoru turizma. Ponudu treba usmjeriti prema planovima budućeg razvoja turizma, s fokusom na razvoj cjelogodišnjeg dentalnog turizma visoke kvalitete.Recently, the dental tourism offer in tourism has become primary factor for coming in to a destination. The relationship between prices and quality of dental services in Istria County has attracted more and more users from abroad countries like Italy, Slovenia and Germany in the past ten years. Savings for customers are more than satisfactory, as for certain dental services savings are up to 75%. Investing in the development of dental tourism is becoming more and more profitable and many polyclinics and clinics are turning to such a way of selling their services. Health is becoming an important factor in the development of modern tourism but also the generator of economic values in tourism. Combination of various factors - high cost of health care outside the public health system in developed countries, lack of access to certain medical services beyond the public health system and/or obligatory/commercial insurance systems, lower prices for international travel, faster development of medical technology and standards care in some countries have led to an increase in the popularity of these travels. Dental tourism first began to develop through health tourism, and it had reached to the concept of the most developed form of tourism. Demand for dental tourism in the Istrian County grows year after year. It is considered that the dental - tourism product and service will in a short time become the main reason for choosing and coming to the destination. For dental tourism it is easy to say that it is the future of health tourism in Croatia, becouse it is the most wanted service in health tourism. Dental tourism should therefore be treated as the priority of development in the tourism sector. The offer should be directed towards future tourism development plans, with the focus on the development of all - year high quality dental tourism