Karlovac University of Applied Sciences. Business Department.
Abstract
Rad se bavi analizom ruralnog turizma u funkciji unaprijeđena turističke ponude u Karlovačkoj županiji te pretpostavke za njegov razvoj. Rad je sažet u nekoliko cjelina. U teoretskom dijelu rada definira se ruralni turizam, pojavni oblici i njegove karakteristike, kao i uloga ruralnog turizma u gospodarstvu i razvoju relativno izoliranih i rijetko napučenih dijelova zemlje. Središnji dio rada koncentriran je na analizu resursne osnove za razvoj ruralnog turizma u Karlovačkoj županiji. Obuhvaća analizu geografskog položaja te inventarizaciju turističkih dobra. Predstavlja postojeću ponudu usluga i proizvoda na ciljanom tržištu, kao i ine koji direktno ii posredno participiraju u ruralnom turizmu Karlovačke županije. Cilj rada je istaknuti bitnost na stvaranje lokalno-proizvodnih ekonomskih strategija za razvoj ruralnog turizma. Trenutno ne postoje eksplicitne strategije za razvoj u Karlovačkoj županiji, a volja ulaganja u taj segment je niska, a misije i vizije razvoja se zasad nalaze samo u privatom sektoru. O ostalim problemima i nedostacima, osim kroz SWOT analizu, navedeno je u praktičnom dijelu, gdje će se na primjerima prikazati trenutni stupanj razvijenosti ruralnog turizma u Županiji u odnosu na raspoložive prirodne i antropogene turističke resurse.This paper analyzes the rural tourism in the function improved tourist offer in County of Karlovac and the conditions for its development. The work is summed up in several units. In the theoretical part of the work is defined rural tourism, manifestations and its features, as well as the role of rural tourism in the economy and the development of relatively isolated and sparsely populated parts of the country. The centerpiece of the work is concentrated on the analysis of the resource base for development of rural tourism in County of Karlovac. It includes analysis of the geographical location and inventory of tourist goods. Represents an existing offer of services and products to the target market, as well as the ways that directly participate in intermediary rural tourism County of Karlovac. The aim is to highlight the importance of the creation of local productive economic strategy for development of rural tourism. Currently there are no explicit strategy for development in the County of Karlovac, and will investment in this segment is low, and the mission and vision of development is now found only in the private sector. About other problems and shortcomings, in addition to the SWOT analysis, it is stated in the practical part, which will be on examples show the current level of development of rural tourism in the county in relation to the available natural and anthropogenic tourist resources
