In the rapidly changing technology in the global world and rising expansion
of Asia, our postindustrial civilization to survive must make a shift towards emphasis on
creativity and empathy and human ability to adapt to changes to meet the challenges of
new consumption based on values and the infuse of values into economy. To flourish and
develop the organizations must give way to inventiveness, empathy and meaning. That
means that psychological knowledge and skills are crucial in the process in innovation
creation, transfer and adaptation as Poland is characterized by low level of innovativeness
should take it into account. Psychology, and especially psychology of organization
and innovation, offer models and practical suggestions to make innovativeness processes
more successful. Nevertheless, as the research results indicate, there are still psychological
barriers in the process of innovation which should be broken by treating psychology as
a partner for innovative process problem solving and psychologists themselves should be
determined to play important crucial role with their knowledge and skills
