ANALYSIS OF THE MARKET OF AGRICULTURAL PRODUCTS FROM 2002. – 2012.

Abstract

Razvoj poljoprivredne proizvodnje i stvaranje poljoprivredno prehrambenih proizvoda izravno utječe na razvoj ukupnog gospodarstva Republike Hrvatske. Na temelju analize količine proizvodnje, otkupa, izvoza i uvoza te poticaja, poljoprivredni proizvođači, posebno obiteljska poljoprivredna gospodarstva, trebaju donijeti odluku o tome što proizvoditi, kako i za koga proizvoditi. Tim načinom djelovanja, uvažavajući situaciju na tržištu i praćenjem želja i potreba potrošača mogu smanjiti rizik poslovanja i osigurati opstanak i uspjeh na tržištu.The development of agricultural production and agricultural and food products directly influences the development of the overall Croatian economy. . Agricultural producers, especially family farms, must make their decisions on what to produce, how and for who based on an analysis of production volume, purchase, exports, imports and state aids. By organising their business in this way, taking into consideration the circumstances in the market and keeping track of the consumers’ wishes and needs, they can cut business risks and secure their survival and success in the marke