University of Zagreb. Faculty of Organization and Informatics Varaždin.
Abstract
Društvena odgovornost predstavlja predanost poslovnog i civilnog društva promoviranju dobre prakse održivog ekonomskog razvoja koji će pridonositi sigurnom i zdravom životu pojedinaca i radnika, njihovih obitelji, lokalnoj zajednici i društvu u cjelini. Strategija društvene odgovornosti je očigledna korist i pozitivan doprinos kvaliteti života i općem zadovoljstvu društva. U suštini društvena odgovornost socijalnom odgovornošću i dobrovoljnosti u opredijeljenosti za sigurnost i zaštitu zdravlja, koja nadilazi propisane zakonske zahtjeve, nastoji povećati standarde društvenog razvoja i poštovanja ljudskih prava. Dobrovoljni angažman i opredijeljenost svakog pojedinca je investicija u našu budućnost i ne dopušta društvenu isključenost. Uvođenje koncepta društvene odgovornosti u svaku organizaciju podrazumijeva prihvaćanje etičkog kodeksa, odgovornosti za ljude i okoliš, te društveno odgovornog ponašanja. Izražavajući socijalnu odgovornost i opredijeljenost prema sigurnosti i zaštiti zdravlja, lokalne zajednice i organizacije trebale bi nastojati puno više poticati društvene standarde, norme odgovornog poslovanja, zaštitu okoliša i poštivanje prava na zdrav život i rad. To podrazumijeva da se u transparentno upravljanje sigurnošću i zaštitom zdravlja uključujemo svi, i to promoviranjem interesa svih dionika. Upravljanje sigurnošću i zaštitom zdravlja obuhvaća novu i proširenu suradnju unutar svih dionika sa svrhom socijalnog dijaloga, razvijanja vještina društveno odgovornog ponašanja i kulture prevencije, profesionalnog predviđanja neželjenih situacija, te odgovornog upravljanja promjenama. Cilj istraživanja i ovog rada je potvrditi i prikazati doprinos modela društveno odgovornog poslovanja, temeljenih na zahtjevima međunarodnih normi i smjernica (SA 8000, ISO 26000 i IQ Net SR 10) unapređenju zaštiti zdravlja i sigurnosti na radu, a posredno i kvalitete i ekonomičnosti poslovanja. Sigurnost na radu ima svoje humane, društvene i ekonomske aspekte, a ključni je čimbenik društvene odgovornosti poslovanja.Social responsibility is a commitment to the business and civil society, promoting good practices of sustainable economic development that will contribute to a safe and healthy life of individuals and workers, their families, their community and society as a whole. Social responsibility is a strategy benefiting the quality of life and general satisfaction of a society. In essence, social responsibility is willingness to upgrade safety and health to levels that surpass standards laid down in the law and to increase social development standards and the level of human rights. Voluntary engagement and dedication of each individual to this effort is an investment in our future and does not allow for social exclusion. The introduction of the concept of social responsibility in any organization constitutes acceptance of the code of ethics, responsibility for people and the environment, and socially responsible behavior. In expressing social responsibility and orientation to safety and health, local communities and organisations should strive to develop social standards and norms of responsible behaviour, and promote environment protection and respect for the right to a healthy life and work. Everyone should participate in positive and transparent management of safety and health and should stand up for the interests of all stakeholders. Safety and health management require new and extended cooperation among all stakeholders in order to upgrade social dialogue, develop skills in socially responsible behaviour, and promote the culture of prevention and professional anticipation of undesirable situations, including responsible change management. Objective of research and work is to confirm and show options models of society responsible business, based on requirement of internationals norms and guidelines (SA 8000, ISO 26000 and IQ Net SR-10) to improvement safety on work and sustainable development but indirectly quality and economy business and with that contributing overcoming recession. Safety on work has its human, social and economic aspects and it is a key factor of social business responsibility
