Danas postoji sve veći broj poduzeća koji promoviraju društveno odgovorno poslovanje, pri čemu poduzeća brinu o društvu u kojem obavljaju svoje poslovne aktivnosti. Razvoj ovakvog oblika poslovanja se može povezati sa konceptom okretanja prema potrošaču, te društva znanja pri čemu je uslijedila promjena shvaćanja uloge poduzeća u društvu te je došlo do osvješćivanja utjecaja koje velika poduzeća mogu ostvariti po društvo. Promatrajući Republiku Hrvatsku, postoji veći broj velikih poduzeća koja primjenjuju takav koncept u svom poslovanju: primjerice, Podravka d.d., Coca-Cola, Ericsson Nikola Tesla itd. To su poduzeća koja su u RH osvojila mnoge nagrade za primjenu društveno odgovornog poslovanja, čime daju primjer drugim poduzećima u svezi mnogih koristi koje i samo poduzeće ostvaruje pomažući razvoj društva ovim načinom poslovanja.Number of firms which are promoting the concept of corporate social responsibility in their business activities in today’s time is rapidly growing. Development of this business form and business politics can be related to concept facing the customer needs and society of knowledge, thus causing the change in attitudes about the role of business firm in society and changing the attitudes about the impact that big businesses are influencing the environment. Looking at the case in Republic of Croatia, there’s big number of big businesses which applies the concept of corporate social responsibility in their business activity: Podravka d.d., Coca-Cola, Ericsson Nikola Tesla and similar. These are companies which has received plenty of prizes for this segment of business politics. By doing and promoting so, these companies are giving the example to other firms by showing the utilities that the firm can achieve for itself by helping the society development
