Assuming that a description of a language variety includes linguistic and social
aspects, the author starts from pointing out a few social features referring to communication
mediated by the media. She also enumerates features of media variety of language:
(1) a specific, complex and multi-level sender-receiver system; (2) internal diversification:
a press, radio, television and Internet sub-variety separable at the beginning but later
permeating one another; (3) media impact in a language domain; (4) a melting-pot nature
of language/style (or linguistic and stylistic eclectism); (5) the existence of media genres;
(6) creating a new form of textuality, namely a hypertext; (7) politeness: modified general
politeness code and netiquette; (8) media figures as a new type of linguistic models. Other
arguments supporting the existence of the media variety indicates, the state of an academic
discipline, that is, a theoretical-analytical potential of linguistics today. The postulate
of introducing a media variety into thinking about language diversification can open
new research perspectives, especially when one inscribes these studies into the current of
a transdisciplinarity. 'Media' as an adjective describing a variety might become an impulse
for searching methods of description of this variety
