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City branding in Russia: Main trends, problems and development prospects
Authors
Bunakov O.
Eidelman B.
+3 more
Galimov S.
Galimova L.
Rozhko M.
Publication date
1 January 2016
Publisher
Abstract
© 2016 Taylor & Francis Group, London.The article reveals the need for branding Russian cities. Branding is considered as a basis for economic development of the city and the region. The special attention is paid to perception of brand by inhabitants and tourists. The paper considers the main advantages of steady brand creation as well as the problems that can arise
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Last time updated on 07/05/2019