Local potency comes from clay based small crafts industry center has been existed in great number
especially from the central part of Java. Clay based product can be categorized into two types,
building material product and ready use product. First type of product such as roof tile or
earthenware usually has been inherited from generation to generation. Some industrial centers that
have been popular of their existence since many years ago are Soka rooftop from Kebumen and
earthenware vessels from Kasongan, Klampok and Dinoyo Malang. Moreover, earthenware
vessels from Bayat Klaten is widely known for its existence since the beginning of Islamic
spreading.
Craftsman product can be considered as a local wisdom based creativity that can be developed
because of its potencies. They area sustainability aspect since been given from generation to
generation, environmental aspect by using local natural resources and economical aspect as it
provides job opportunity for local community. Meanwhile there is common weakness that must be
overcame by tradition-based small business enterprises that is product development. This
weakness might make small craftsman become hard to compete with modern industry that has
better resources.
This essay will discuss the obstacles faced by clay-based craftsman and possible solutions through
creativity-based- approach in product development. It will explore alternative for waste recycling
and product development hence can maintain its existence
