Flavour will play a crucial role in understanding physics beyond the Standard
Model. Progress in developing a future programme to investigate this central
area of particle physics has recently passed a milestone, with the completion
of the conceptual design report for SuperB, a very high luminosity, asymmetric
e+e- collider. This article summarizes the important role of SuperB in
understanding new physics in the LHC era.Comment: 4 pages, 2 figures. To appear in the proceedings of the International
Europhysics Conference on High Energy Physics (EPS-HEP2007), Manchester,
England, 19-25 July 200