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Product Complements and Substitutes in the Real World: The Relevance of “Other Products”
Authors
Andrews Rick L.
Barsalou Lawrence W.
+21 more
Bayus Barry L.
Boddy William
Brandenburger Adam M.
Christensen Clayton M.
Cooper Robert G.
Eppen Gary D.
Gates William
Graonic Milos
Hounshell David A.
Kim W. Chan
Lehmann Donald R.
MacMillan Ian C.
Matthews Diane
Moore J.
Peterson Robert A.
Porter Michael
Ratneshwar S.
Rosch Eleanor
Shapiro Carl
Utterback James M.
Winer Russell
Publication date
Publisher
'American Marketing Association (AMA)'
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Last time updated on 01/04/2019