The title of this paper is an inversion of the usual cliché of turning muck to brass, which it is arguable that charity bag collections do, by providing an in income for charities for goods that would normally be thrown away. While previous research has highlighted that charity bag collections are becoming an increasingly significant source of income for charities, enabling charities to metaphorically turn muck into brass, research has been rather disparate in its analysis of four main issues highlighted as pertinent to this growth. These are: the frequency of collection requests; the amount of materials collections provide; the amount of commission received by charities from outsourced collections, and the extent of bogus/fraudulent collections. This paper uses data collected over a 12 month period using a convenience sampling method to explore these issues in some empirical detail. The findings particularly suggest in that there are a number of processes through which charities undertake their collections which risks undermining the current and future income from charity bags, and which thereby has the potential to invert the metaphor, and turn what has become muck to brass into brass to muck, thereby losing out on a significant income stream
