Tujuan penelitian ini adalah untuk menguji pengaruhperceived
usefulness, perceived ease of use, confirmation, satisfaction, trust, perceived
enjoyment terhadaponline repurchase intention. Sampel penelitian yang
digunakan sebanyak 183 responden. Teknik pengumpulan data
menggunakan kuesioner. Pengambilan sampel dilakukan dengan metode
non-probabilitysampling, yaitu purposive sampling dengan kriteria responden
yang pernah melakukan belanja online lebih dari satu kali. Setelah data
terkumpul, SEM AMOS digunakan untuk menguji hipotesis yang telah
dirumuskan.
Berdasarkan hasil analisis model structural (SEM) yang menguji
hipotesis dalam penelitian ini didapatkan hasil sebagai berikut : hipotesis 1,
perceived ease of use berpengaruh terhadap perceived usefulness; hipotesis
2,perceived usefulness memiliki pengaruh signifikan terhadap online
repurchase intention; hipotesis 3,confirmation berpengaruh terhadap
perceived usefulness; hipotesis 4, confirmation berpengaruh signifikan
terhadap satisfaction; hipotesis 5, perceived usefulness tidak berpengaruh
terhadap satisfaction; hipotesis 6, satisfaction berpengaruh terhadap online
repurchase intention; hipotesis 7, perceived ease of use memiliki pengaruh
signifikan terhadap trust; hipotesis 8, trust berpengaruh terhadap perceived
usefulness; hipotesis 9, trust tidak memiliki pengaruh terhadap online
repurchase intention dan hipotesis 10, perceived enjoyment memiliki pengaruh
terhadap online repurchase intention.
Penelitian ini telah meneliti beberapa faktor yang mempengaruhi online
repurchase intention. Namun ada beberapa variabel yang kemungkinan
berpengaruh terhadap online repurchase intention yang tidak diuji
pengaruhnya dalam penelitian ini. Sehingga dalam penelitian selanjutnya
diharapkan melengkapi keterbatasan pada penelitian ini dengan menambah
variabel lain.
Kata kunci : confirmation, satisfaction dan trust.
The purpose of this study was to examine the influence perceived
usefulness, perceived ease of use, confirmation, satisfaction, trust, perceived
enjoyment on online repurchase intention. The data were collected by a
questionnaires with involving 183 respondents. Meanwhile sample collecting
was done by non-probability sampling method, namely purposive
samplingwith criteria respondents who have purchased by online more than
one.After completing data, SEM AMOS was applied to test the hypothesis
have been formulated.
The results showedthat hypothesis 1, perceived ease of use influences on
perceived usefulness; hypothesis 2, perceived usefulness has a significant
affects on online repurchase intention; hypothesis 3, confirmation affects on
perceived usefulness; hypothesis 4, confirmation significantly influences on
satisfaction; hypothesis 5, perceived usefulness has not significant on
satisfaction; hypothesis 6, satisfaction influences on online repurchase
intention; hypothesis 7, perceived ease of use has a significant affects on
trust; hypothesis 8, trust influences on perceived usefulness; hypothesis 9,
trust has not significant on online repurchase intention and hypothesis 10,
perceived enjoyment has significant influences on online repurchase
intention.
This study has examined the factors that influence online repurchase
intention. However, there are several variables that may influence the online
repurchase intention that were not tested yet. Thus, the futureresearch are
expected to fulfilthe limitation of this research.
Keywords :confirmation, satisfaction, and trust
