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Measuring Marketing Productivity: Current Knowledge and Future Directions
Authors
Tim Ambler
Gregory S. Carpenter
+3 more
V. Kumar
Roland T. Rust
Rajendra Kumar SRIVASTAVA
Publication date
1 October 2004
Publisher
'American Marketing Association (AMA)'
Doi
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Abstract
Abstract is not available.
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Institutional Knowledge at Singapore Management University
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oai:ink.library.smu.edu.sg:lkc...
Last time updated on 19/08/2013
Institutional Knowledge at Singapore Management University
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:ink.library.smu.edu.sg:lkc...
Last time updated on 05/02/2021
