CORE
CO
nnecting
RE
positories
Services
Services overview
Explore all CORE services
Access to raw data
API
Dataset
FastSync
Content discovery
Recommender
Discovery
OAI identifiers
OAI Resolver
Managing content
Dashboard
Bespoke contracts
Consultancy services
Support us
Support us
Membership
Sponsorship
Research partnership
About
About
About us
Our mission
Team
Blog
FAQs
Contact us
Community governance
Governance
Advisory Board
Board of supporters
Research network
Innovations
Our research
Labs
Marketing tradition-bound products through storytelling: a case study of a Japanese sake brewery
Authors
A Montoro-Sanchez
A Patterson
+22 more
AG Woodside
AI Jimenez-Zarco
D Sole
DB Holt
DM Boje
ES Kolumbus
G Elis
J Pulizzi
JH Lee
M Pierre
MH Kim
MJ Kim
N Morgan
P Mora
R Jensen
S Herskovitz
S Kim
W Roofthooft
Woo-jin Shin
Y Delgadillo
YD Bae
Yong-sook Lee
Publication date
Publisher
'Springer Science and Business Media LLC'
Doi
Abstract
Abstract is not available.
Similar works
Full text
Open in the Core reader
Download PDF
Available Versions
Crossref
See this paper in CORE
Go to the repository landing page
Download from data provider
info:doi/10.1007%2Fs11628-013-...
Last time updated on 01/04/2019