After-sales maintenance services can be a very profitable source of incomes for original equipment manufacturers (OEM) due to the increasing interest of assets’ users on performance-based contracts. However, when it concerns the product value-adding process, OEM have traditionally been more focused on improving their production processes, rather than on complementing their products by offering after-sales services; consequently leading to difficulties in offering them efficiently. Furthermore, both due to the high uncertainty of the assets’ behaviour and the inherent challenges of managing the maintenance process (e.g. maintenance strategy to be followed or resources to be deployed), it is complex to make business out of the provision of after-sales services. With the aim of helping the business and maintenance decision makers at this point, this paper proposes a framework for optimising the incomes of after-sales maintenance services through: 1) implementing advanced multi-objective opportunistic maintenance strategies that sistematically consider the assets’ operational context in order to perform preventive maintenance during most favourable conditions, 2) considering the specific OEMs’ and users’ needs, and 3) assessing both internal and external uncertainties that might condition the after-sales services’ success. The developed case study for the wind energy sector demonstrates the suitability of the presented framework for optimising the after-sales services.EU Framework Programme Horizon 2020, MSCA-RISE-2014: Marie Skłodowska-Curie Research and Innovation Staff Exchange (RISE) (grant agreement number 645733- Sustain-Owner-H2020-MSCA-RISE-2014) and the EmaitekPlus 2016-2017 Program of the Basque Government
