Southern California is an environmentally minded region, but theaters in the region are not publicizing environmental efforts. This study looks at what steps two large, national tour presenting theaters, the Ahmanson Theatre and the Segerstrom Center for the Arts, are taking to decrease the venuesâ environmental impacts and what other productions and theaters are doing that these venues could emulate. Interviews were conducted with representatives of the aforementioned theaters in addition to speaking with other U.S. based performing arts organizationsâ representatives that are promoting environmental stewardship. The findings are that the Southern California venues are taking steps to reduce impact, but do not promote efforts in any coordinated or strategic approach. Based on the success of arts organizations that promote environmental efforts, the recommendation for the Ahmanson and Segerstrom is to promote efforts as well to lead to decreased expenses, increased ticket sales and patron donations, and positive goodwill for the organizations.M.S., Arts Administration -- Drexel University, 201
