The purpose of this thesis is to propose solutions to successfully navigate changing trends that may threaten a television station’s traditional revenue stream. What are some currently possible methods to compete with new and emerging consumer technology that is currently in competition with a commercial television station? By using alternative solutions such as content integration that leverages the assets and brand recognition currently in place at a local television stations. Can we augment the current ad model with alternative methods of advertising to replace any shortfalls in ad revenue?M.S., Television Management -- Drexel University, 201
