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Strategisches Kundenwertcontrolling
Authors
A. Dreyer
B. Libai
+59 more
C. Gronroos
C.L. Bauer
Ch. Homburg
D. Bell
D. Schmittlein
D.C. Schmittlein
E. Rudolf-Sipotz
F. Black
F.F. Reichheld
F.J. Mulhern
F.R. Dwyer
G. Canning
G.J. Cullinan
H.-U. Kupper
H.T.J. Smit
J. Link
J. Schleppegrell
J. Weber
J.C. Anderson
J.C. Cox
J.H. Drew
M. Haenlein
M. Krafft
M. Treacy
M. Velte
M.B. Holbrook
M.K. Mantrala
P. Gotz
P.D. Berger
P.D. Berger
P.E. Pfeifer
P.E. Pfeifer
P.G. Patterson
P.S. Fader
R. Cooper
R. Knigge
R. Kuhn
R. Lessing
R. Pindyck
R. Venkatesan
R.B. Woodruff
R.C. Blattberg
R.C. Blattberg
R.E. Wayland
R.T Rust
R.T Rust
S. Albers
S. Gupta
S. Gupta
S. Rieker
S. Rosset
S. Scheiter
T. Copeland
T. Tomczak
V. Liljander
V.A. Zeithaml
W. Reinartz
W. Reinartz
W.H. Engelhardt
Publication date
1 January 2006
Publisher
'Springer Science and Business Media LLC'
Doi
Abstract
Abstract is not available.
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info:doi/10.1007%2F978-3-8349-...
Last time updated on 28/03/2019
