Perception of the Characteristics of External Environment of Organizations and Its Effect on Managers’ Environmental Scanning in Using Information Resources
Abstract:
Purpose: The purpose of the present study is to investigate the characteristics of external environment of companies in the second industrial area of Ahvaz and its effect on managers\u27 environmental scanning behavior in using information resources.
Method: An analytic survey method is used to analyze the relationship between variables.
Findings: The findings showed that managers\u27 perception of various external environment is influenced by variability factors (economic sector, M=3.96), complexity (economic sector, M=3.77) and importance (customers\u27 sector, M=4.38). also the findings showed that managers\u27 environmental scanning can match managers\u27 perceived characteristics of various sectors of external environment, and from this aspect, they do the greatest scanning in economic environmental sector (M=7.4). The highest perceived strategic uncertainty (M=33.239) and environmental uncertainty (M=7.73) belonged to economic sector. Testing research hypotheses proved that managers\u27 perceived strategic uncertainty and environmental uncertainty from environmental sectors of companies has a direct relationship with environmental sectors in those parts; and there is a direct and significant relationship between perceived environmental uncertainty and the frequency with which information resources is used in environmental scanning
