In this paper we investigate exaptation as source of creativity and innovation. This
term addresses natural features that enhance fitness, but were not built up by natural
selection for that purpose. In the management literature this term has been used to address
the exploitation of an existing body of knowledge to enter an emerging technological
trajectory and gain a competitive advantage in a relative industry. So far, however, little
attention has been devoted to the evolutionary dynamics underling and generated by this
process. Therefore, in this paper we deepen our understanding of those aspects. Our main
contribution is to highlight the discontinuous nature of those changes. Exaptation, differentlyfrom adaptations, are not selected for their contribution to the optimization of an existing function, but for their availability to perform an emerging function. Therefore, exaptations are not selected, but select and contribute to build up the environment valorising their potentia
