A fast switching liquid crystal (LC), especially in its nematic (N) phase,
can significantly improve the performance and properties of present-day
electro-optic devices and displays. We investigated the polar nature and
switching behaviour of a bent shaped liquid crystal (LC) CB7CB at different
temperatures, subjected to applied voltages of varying amplitude and frequency.
A threshold-dependent polarization current response, with large spontaneous
polarization, was observed in the nematic (N) and in the twist-bend nematic
(Ntb) phases exhibited by the LC compound. The current response was identified
as ferroelectric-like in nature, and the corresponding switching time was found
to lie in the range of ~ 500 {\mu}s in the N phase, which is fast compared to
the usual nematic switching time (in the range of milliseconds). The nematic
switching is bi-stable in nature and the nematic polarization arises from the
collective reorientation of cybotactic clusters on field-reversal. At larger
voltages, the twist-bend helices were observed to unwind which can be
considered as the main reason for the polar response in Ntb phase. The fast,
bi-stable switching nature exhibited by the compound may become useful for
application in next-generation of electro-optic devices.Comment: 18 pages, 17 figures, 1 tabl