Quantum-like modeling of the order effect in decision making: POVM viewpoint on the Wang-Busemeyer QQ-equality

Abstract

In recent years, quantum mechanics has been actively used in areas outside of physics, such as psychology, sociology, theory of decision-making, game theory, and others. In particular, quantum mechanics is used to explain the paradoxes arising in cognitive psychology and decision making. Wang and Busemeyer invented a quantum model and approach as well as non-parametric equality (so-called QQ-equality), explaining the questions order effect. The primary objective of this note is to test the possibility to expand the Wang-Busemeyer model by considering questions which are mathematically represented by positive operator valued measures. We found that, for such observables, the QQ-equality can be violated. But, we also showed that, in principle, it is possible to reduce expanded model to the original Wang-Busemeyer model by expanding the context of the questions