Alfred Korzybski, identified the ability to transmit knowledge from one generation to another, influencing in different fields of science. One of the conceptions that humanity seeks is the forms of representation through language, which forms the so-called Human Engineering; that is why when there are erroneous ideas or activities it produces erroneous or unpredictable results from its epistemology; created the general semantics, whose fundamental theme focused on the ability of abstraction in the human being, you can train with techniques, which serves for reading and writing. Proposes, the "Spiral theory" about the binding energy in time, is an application in this case contextual to reading and writing, to produce transformations. It leads to the development of abstraction. According to a report of reading indicators of Cerlalc, Ecuador has a 43% reading population, compared to 92% in Spain or 77% in Colombia. The average of the reading of the Ecuadorians, of half a book per year, is identified as a low level indicator, although it is true; Ecuadorians should undertake reading and writing programs in all the universities of the country. As for the teachers' dialogues that the students do not read, it becomes a juxtaposed expression, of course the low level of reading in Ecuador implies a sociocultural and historical question, because it also demonstrates a mirage that does not all teachers have a high level of reading and writing in Ecuador