The objectives of this research are to study: (1) the profile of the poor family
around corporations, (2) the implementation of the Corporate Social Responsibility
(CSR) by corporations, (3) the perception of corporations, community, and bureaucrats
on the CSR, (4) institutional supports on the CSR program, (5) the community’s
participation in the CSR program, (6) the partnership group dynamics of the CSR
program, (7) the performance of the community empowerment, and (8) the results and
benefits of the CSR program on the poverty eradication; and (9) to formulate a model
for the community empowerment strategy through the CSR program.
This research used the qualitative method with the case study strategy. The
samples of the research were taken by using the purposive sampling technique. The data
of the research were gathered through in-depth interview, observation, and
documentation and were validated by using the data source and data gathering method
triangulations. They were then analyzed by using the interactive technique of analysis.
The results of the research are as follows: (1) The types of poverty of the
community around the corporations can be classified into structural poverty, natural
poverty, and cultural poverty due to the limitations in social, human, financial, physical,
natural, and cultural assets. (2) The implementation of the CSR program has been in
compliance with the prevailing regulations and the program of PK-BL PTPN – 7 Peduli.
(3) The perception of the corporations is that the CSR program is a corporate
responsibility and need as to improve the corporate prosperity and sustainability. That
of the bureaucrats toward the CSR program is that it is the third party contribution and
is obliged to be budgeted and implemented by the corporations, and that of the
community is that it is regarded as assistance to the poor community, a capital support
to the small scale business, and a social and environmental aid. (4) The institutional
support of the local government toward the program includes initiating and facilitating
the establishment of the CSR forum, technical assistance by the related parties and
extension agencies. (5) The participation of the community to the program includes
program planning and decision-making, implementation of activities, group meetings,
result usage, and result maintenance. (6) The partnership group dynamics of the
program belongs to a good category. (7) The performance of the community
empowerment through the program belongs to a good category as indicated by policy,
institution, manpower, administration, facility and infrastructure, financing, and
supervision and control. (8) The program has been successful in improving the
productivity of environment-populist economic activities and the growth of the
community’s awareness toward the environmental preservation. (9). The model of the
poor community empowerment through the program includes conducting the human
resource and populist economic institution development, changing the community’s
living pattern-related behaviors, developing micro financial institutions, and holding
economic management training of households.
Keywords: Corporate Social Responsibility (CSR), perception, empowerment, the
poor community around the corporation
