This study aims to examine the correlation of hotel service quality (i.e. assurance, reliability,
responsiveness, tangibles and empathy) with tourists’ satisfaction. Results via correlation analysis, among
200 respondents who have already experienced the tourism product and services in Federal Territory of Labuan,
Malaysia revealed that service quality is significantly correlated with empathy, reliability, responsiveness and
tangibles. The first served as the best predictor of tourists satisfaction followed by the latter. The findings
imply the need for hotel providers to strategically leverage on these factors in its pursuit of tourists satisfaction.
Direction for future study of study is also mentioned
