In recent years, online media have offered to trans people helpful resources to create new political, cultural and personal representations of their biographies. However, the role of these media in the construction of their social and personal identities has seldom been addressed. Drawing on the theoretical standpoint of positioning theory and diatextual discourse analysis, this paper discusses the results of a research project about weblogs created by Italian trans women. In particular, the aim of this study was to describe the ways online resources are used to express different definitions and interpretation of transgenderism, transsexuality and gender transitioning. We identified four main positioning strategies: \u201cTransgender\u201d, \u201cTranssexual before being a woman\u201d, \u201cA woman who was born male\u201d and \u201cJust a normal woman\u201d. We conclude with the political implications of the pluralization of narratives about gender non-conformity. Specifically, we will highlight how aspects of neoliberal discourses have been appropriated and rearticulated in the construction of gendered subjectivities
