Personalisation - An Emergent Institutional Logic in
Healthcare?
Comment on “(Re) Making the Procrustean Bed? Standardization and Customization as
Competing Logics in Healthcare”
Abstract
This commentary on the recent think piece by Mannion and Exworthy reviews their core arguments, highlighting
their suggestion that recent forces for personalization have emerged which may counterbalance the strong
standardization wave which has been evident in many healthcare settings and systems over the last two decades.
These forces for personalization can take very different forms. The commentary explores the authors’ suggestion
that these themes can be fruitfully examined theoretically through an institutional logics (ILs) literature, which
has recently been applied by some scholars to healthcare settings. This commentary outlines key premises of
that theoretical tradition. Finally, the commentary makes suggestions for taking this IL influenced research
agenda further, along with some issues to be addressed