Универзитет у Новом Саду, Факултет техничких наука
Abstract
Programski menadžment u medijima, kao kreativno-komunikacioni centar, u fokusu je ove doktorske disertacije. Odluke koje donosi utiču na uspešnost poslovanja medijskog preduzeća, i predstavljaju mogućnost za prevazilaženje problema u kojima su se našli javni medijski servisi. U radu je prikazan konceptualni model sistema podrške odlučivanju programskog menadžmenta u medijima. NJegovom dizajniranju je prethodila analiza posmatranja domena problema s jedne strane i istraživanje auditorijuma, s druge strane. Ovakav konceptualni model može naći primenu u bilo kom televizijskom preduzeću, bez obzira na to da li se radi o javnom servisu ili komercijalnim medijima.Programme management in media, as creative communication center, is in the focus of this doctoral dissertation. Its decision taking influence the performance of media companies, and at the same time it is a chance to overcome problems of public service media. The paper presents a conceptual model of decision support systems of program management in the media. Its design was preceded by the analysis of observations of domain problems as well as audience research. This conceptual model can be applied in any television company, regardless of whether it is a public service or commercial media
