On the Competitiveness Effects of Quality Labels: Evidence from the French Cheese Industry

Abstract

The paper questions the impact of geographical indication labels on firm export competitiveness in the French cheeseand cream industry. We use firm level data from the French custom and an original dataset of firms and productsconcerned by Protected Designations of Origin (PDO). Our estimations show that PDO labeling allows firms toincrease their price by 11.5% on average. Moreover these products are perceived by consumers as products of betterquality than non-PDO products. Regarding trade margins, while the effect on trade volume (the intensive margin oftrade) is not significant, PDO labeling increases the probability of serving a foreign country (the extensive margin oftrade). Our estimations show that exports of PDO products would increase by 11.4% if non-EU consumers value PDOlabel as much as EU consumers