Thematic Analysis of Qualitative Data Using Diverse yet Complementary Approaches

Abstract

This paper explores two different but complementary methods of thematic analysis to code interview data and survey questionnaire responses. The first approach represents the traditional ‘by hand’ identification of common themes. The second approach utilises the software tool QSR NVivo. The strength of this as a process lies in the triangulation of the two methods, providing enhanced identification and validation of the emerging significant themes

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