Globalization has contributed immensely to the modern society in many respects, especially in technological, economic and industrial development; and is without doubt, desirable. The negative effects it has on culture and society, however, need to be considered. In today j·
globalized world, cities are becoming clones of each othe1; and people are converging into fake stereotypes•with so mc.my countries and people losing their identity. Gone are the·.unique cities that carry so much history and culture in every corner; lost are the enriching cultural differences and specificities that make a society uniquely
what it is; Ahuja is striving to look/ike Paris. which looks like Madrid; beautiful traditional clothing is lost between the new bulk-made looks created by the big brands; people look alike, eat alike and dress alike whether they 're in New York, New Delhi, Ahuja or Cairo. Implicit in
all these is a deep-rooted sense of loss of identity: the uniqueness in us; that which makes us special and allows us to stand out from the crowd. Because globalization exerts particularly pervasive effects on the peoples and cultures of developing world and given the pitiable
socioeconomic. indicators of these societies, themes of loss resulting from globalization are more pronounced and portend serious psychopathological implications for peoples of such societies. In conclusion, cultural exchange is good and should be valued dearly, but should not be taken to mean a wholesale jettisoning of our unique cultures to adopt a unified, fake, money-driven one
