This final project report is written based on the job training done at Solo
Grand Mall within 2 months in the Public Relations Division.
The objectives of this final project report are to describe the
responsibilities of Public Relations Officer in Solo Grand Mall and to describe the
strengths and the weaknesses of Public Relations Officer in Solo Grand Mall.
The writer concluded the responsibilities of Public Relations Officer in
Solo Grand Mall into three points. They were: Arranging and distributing news,
press release, and many kinds of articles to be consumed by the media and the
public, being active in all social activities and events held by the management of
Solo Grand Mall, and managing the activities of the media partner dealing with
Solo Grand Mall activities.
The writer found the strengths and weaknesses of Public Relations Officer
in Solo Grand Mall. The strengths are the Public Relations Officer in Solo Grand
Mall has high discipline to do their responsibilities, a function to maintain a good
networking between the media partners of Solo Grand Mall, and creativities to
make the events more exiting for the publics. On the other hand, the weaknesses
are lost coordination within the partners in handling events and no evaluation
between the Public Relations Division.
Hopefully, this final project report can be beneficial to all the readers
especially those who are interested in Public Relations job