The communication providers compete in offering the mobile phone cards
to satisfy the customers. They are giving many facilities and the best services for
the customers. Many providers offer the products with their advantages. It
changes the customer’s tendency for choosing the mobile phone cards. According
this reason, this research will apply the factor analysis method for determining the
factors that influence customer’s choice for mobile phone cards.
The data used in this research are the customer's score to the mobile phone
cards in Surakarta. The customers are the 15-65 years-old of the people in
Surakarta city chosen by simple random sampling.
The result of the research shows that there are six factors that prioritized
by the customers in choosing the mobile phone cards. The factors are prices,
services, equipments, features, products and facilities.
Keywords : mobile phone cards, factor analysi
