This research aimed to analyze the fee, revenue, and profit of
manufacturing instant star fruit exertion in CV. Tirta Indah Sentosa, identify the
internal and external environment condition those are strength, weakness, chance
and threat, also to know the alternative of development strategy that can be used
in manufacturing instant star fruit in CV. Tirta Indah Sentosa. Basic method used
in research was descriptive method and conducted with case study technique.
Location determining method was purposively, that was CV. Tirta Indah Sentosa
in Depok City. Kind of data used in this research were prime data and second
data. Data analyze method used were (1) exertion analyze, (2) SWOT analyze, (3)
IE matrix, and (4) SWOT matrix analyze. Research result shows that: total fee on
July 2009 in the amount of Rp. 15,102,496, revenue in the amount of Rp.
21,600,000, and profit in the amount of Rp. 6,497,504. Main internal strengths
owned by CV. Tirta Indah Sentosa are: a). relatively achieved sale and b).
Motivate from the leader; main internal weaknesses are; a). simple monetary
accounting system, and b). no promotion yet; main chances are: a). technology
development, and b). open market; main threats of CV. Tirta Indah Sentosa are:
wider distribution net of competitor. Alternative strategy that can be used in
manufacturing instant star fruit in CV. Tirta Indah Sentosa is increasing the use of
technology to obtain high production capacity in order to fulfill market demand,
maintain and construct a good relationship with official employee, constructed
women farmer group and supplier to guarantee the better quality of instant star
fruit product, exploit the construction and training from the government to
improve the taste and packing of instant star fruit, increase the capability of
manufacture in fruit beverage industry with training to fulfill the high customer
demand; exploit the given training by government to improve the packing of
instant star fruit product also add exertion capital, improve monetary accounting
system through training given by government; maintain the achievable product
sale for all customer to winning the competition of producers, determine the
entrepreneur mindset so the product quality become the main stuff in production,
expand the distribution net of instant star fruit marketing; promote more
effectively, to expand the distribution net, increase the capability of manufacture
management to improve the competition power, increase the capital to overcome
the price fluctuation problem that causing fluctuation product qualit
