This research aims to find out how the marketing mixed strategy is
done by CV. MYTRON and how far the effect of marketing mixed is on the
sale volume in CV. Mytron in Pajang Surakarta area.
The method employed was technique of collecting data through
interview, observation, and literary study, with descriptive discussion
method that is to describe the data obtained for obtaining a description of
marketing mixed in CV. Mytron in Pajang Surakarta area and quantitative
discussion method that is to use a simple linear regression method for
finding out whether or not the marketing applied by the company has
significant effect on the sale volume by considering the result of F- and Ttests
with SPSS aid 17.0 series.
The conclusions that can be drawn by the writer regarding the
application of marketing mixed in CV. Mytron in Pajang Surakarta area are
as follows:
1. The result of analysis on the effect of marketing mixed on the sale
volume can be seen using SPSS aids 17.0 series. Using SPSS it can
be concluded that the F-test shows the significance value less than
0.05 indicating that the four indicators can affect the sale volume.
2. From the result of T-test, it can be concluded that the four indicators
with significant value result is distribution, so it can be said that
distribution affects the sale volume.
From the conclusions above, the writer can give the following
recommendations:
1. CV.MYTRON should evaluate the marketing mix applied currently, that
has significant effect on the television set sale volume in Surakarta
area and surrounding. For example, the promotion activities done
includes personal selling, the company can employ SPG officer as
necessary so that the personal selling can proceed effectively.
2. Distribution has a significant effect on the television set sale volume in
Surakarta area and surrounding but the vehicle used in distribution
activity is only sedan and pick up. For that reason, CV. Mytron should
increase the number of vehicles in the distribution activities.
Keywords: Product, price, promotion & distribution with sale volume
