There many LBB emerge to help elementary, junior high and senior high student study now. Due to the fact that many LBB branch will emerge, it will increase competition between LBB in attracting students. LBB branch location is the key to increase the value of new LBB branch. Since many LBB branch didn't consider consumer's distribution, their patron rate is not as high as the main branch. Geographic Information System is an information system that able to visualize consumer's distribution pattern wich will be analyzed. AHP is a method used to make a multi-criteria and multi- alternate decisions. The criteria used in system are distance with main road, distance with housing, amount of nearby school and presence of other LBB. Using GIS imbued with AHP, LBB will be able to create a visualization of consumer's distribution that will recommend the best location to establish next branch. Hierarchical decision, criterias and priorities rank will affect the system recommendation to establish new LBB branch location
