Understanding the meaning of metaphor and how metaphor used in the daily language as the background and fundamental before continuing in the next step of understanding, in using metaphor as the approaching in the design strategy. Relation the metaphor in design and also culture which is developed from the society will be giving the new perspective of the metaphor, in the other hand the semiotic process of differentiation is also same as helpful in conveying a design.
Keyword: metaphor-symbol-culture-purusha-prakrit
