Lipdubs as an Instrument to Overcome Invisibility in the Mass-Media. A study of four enthusiastic cases recorded in Quebec, USA, Catalonia and the Basque Country

Abstract

This paper summarizes the principal conclusions of an investigation into lipdub as an instrument used by social movements in order to get more social influence. Since its creation in 2006, the phenomenon of lipdubs has increased\ud considerably. This research presents an analytical model for this type of video, providing general data, figures about the number of participants, characteristics of the song used and information about the profile of the audience. The work\ud highlights the main hypothetical features and components of a good lipdub. Four videos with high impact on Youtube are analyzed. This work claims that, at this time, a good lipdub can be a crucial tool for social movements in order to\ud overcome the invisibility with which the mass-media often punishes any expression which challenges mainstream tendencies